Branding

Developed creative direction and branding for an all female gym based in Columbus, OH.

Group photo of diverse women and girls sitting on a sofa, smiling, with text overlaid that reads 'Female Fight Club' and 'Brand Style Guide'.
Two black and white fitness club logos for 'Female Fight Club' with barbells separating the text, on a beige background.
A collage of fitness and health equipment items, including white dumbbells, a beige gym bag, a white massage ball, a pair of pink boxing gloves, brown and beige workout blocks, and white exercise balls with the text 'Huffington Pilates' printed on them.
Slide from a presentation showing a current logo labeled 'Female Fight Club,' with the new logo concept displayed as a circular design with the same text inside, against a beige background with black lines.
Logo for FE club featuring pastel abstract background with large black 'FE' letters and cursive 'club' text.
A color palette showing six circles with hex codes. The top row has a light beige (#E9E6D5), pink (#FFCF5F), and black (#000000). The bottom row has a peach (#D2BCA7), orange (#EA8908), and tan (#D4A886).

Client
Female Fight

Year
2023

Four gym logos of the Female Fight Club with pink and black dumbbell icons on a beige background.
A presentation slide with the text 'Strength Training for Women' written three times, with the word 'women' italicized, on a beige background.
Image showing two different patterns side by side. The left side has a pattern of circles in shades of pink, beige, and orange, with the word "PATTERN" written in black. The right side has a pattern of vertical lines with small crosses in pink and orange.